What is Social Media Marketing?
Social Media Marketing (SMM) means promoting your business on social media platforms like:
•Facebook
•Instagram
•WhatsApp
•YouTube
•Twitter (X)
•LinkedIn
It helps you connect with customers, show your products, share offers, and grow your brand online.
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Why is Social Media Marketing Important?
1.Reach More People – Most people use social media daily.
2.Low-Cost Promotion – Cheaper than TV, radio, or newspaper ads.
3.Increase Sales – More visibility means more customers.
4.Build Trust – You can talk to your customers directly.
5.Grow Your Brand – Regular posting builds a strong online image.
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What Can You Do in Social Media Marketing?
•Create a business page
•Post images, videos, and updates
•Run paid ads
•Chat with customers
•Share reviews and offers
•Promote events or new products
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Basic to Advanced Budget for Social Media Marketing
Here’s a simple idea of how much it may cost based on your goals:
1. Basic Budget (Small Business / Local Reach)
•Monthly Budget: ₹2,000 – ₹5,000
•Platform: Facebook, Instagram
•Use For: Boosting posts, running simple ads
•Reach: 5,000 – 20,000 people per month
2. Medium Budget (Growing Business / City-Level Reach)
•Monthly Budget: ₹8,000 – ₹15,000
•Platform: Facebook, Instagram, WhatsApp, YouTube
•Use For: Lead generation, product promotion, story ads
•Reach: 30,000 – 1,00,000 people per month
3. Advanced Budget (Big Business / State or National Reach)
•Monthly Budget: ₹20,000 – ₹50,000 or more
•Platform: All major platforms + ad strategy + video marketing
•Use For: Brand building, large-scale sales, traffic to website
•Reach: 1,00,000+ people per month
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In Short:
Social Media Marketing is a powerful way to grow your business online. You can start with a small budget and increase it as your business grows. Even a small business can get great results with the right strategy!